Have you all heard about Alt Summit? It’s this incredible event that takes place once a year in Salt Lake City for lifestyle and design bloggers to meet and learn. Everybody who’s anybody in blogging is there, DesignLoveFest, OhJoy!, SFGirlByBay, even Ben from Pinterest, and the list goes on and on (and on). For those of us who unfortunately can’t attend, not all hope is lost; The Alt Channel exists to offer classes of all sorts for ONLY $15! I’m not sure why it took me so long to attend a class but I woke up this morning motivated to learn, so I signed up and took Content Is King by Melanie Blodgett. Best $15 spent, EVER. Seriously. I learned SO much and met tons of cool bloggers.
Top 3 Things I Learned From Content is King via The Alt Channel:
1. Creation is not necessarily physical (i.e. DIY, crafts, tutorials, recipes, etc). As long as you’re doing something no one else has done, that’s new content, that’s creation.
2. Editing and execution are just as important as creating new content. It doesn’t have to be an earth shattering idea, but it does have to be presented in a way that’s awesome enough to make people stop and read. (To use Melanie as an example, check out her Paris in a box post…it’s literally just some stuff in a box, but the execution is perfect).
3. You don’t need to post every day if you’re putting out great content. If I go more than two days without updating, I start getting really stressed, as if my readers were going to disappear and never come back. But that’s not the case, it’s better to put out great content every now and then than to put out bad content every day.