by Andrea Gracia on February 29, 2012

Melanie Blodgett of via Alt Summit Channel

Have you all heard about Alt Summit? It’s this incredible event that takes place once a year in Salt Lake City for lifestyle and design bloggers to meet and learn. Everybody who’s anybody in blogging is there, DesignLoveFest, OhJoy!, SFGirlByBay, even Ben from Pinterest, and the list goes on and on (and on). For those of us who unfortunately can’t attend, not all hope is lost; The Alt Channel exists to offer classes of all sorts for ONLY $15! I’m not sure why it took me so long to attend a class but I woke up this morning motivated to learn, so I signed up and took Content Is King by Melanie Blodgett. Best $15 spent, EVER. Seriously. I learned SO much and met tons of cool bloggers.

Top 3 Things I Learned From Content is King via The Alt Channel:

1. Creation is not necessarily physical (i.e. DIY, crafts, tutorials, recipes, etc). As long as you’re doing something no one else has done, that’s new content, that’s creation.

2. Editing and execution are just as important as creating new content. It doesn’t have to be an earth shattering idea, but it does have to be presented in a way that’s awesome enough to make people stop and read. (To use Melanie as an example, check out her Paris in a box post…it’s literally just some stuff in a box, but the execution is perfect).

3. You don’t need to post every day if you’re putting out great content. If I go more than two days without updating, I start getting really stressed, as if my readers were going to disappear and never come back. But that’s not the case, it’s better to put out great content every now and then than to put out bad content every day.

The next Content Is King class is on March 16 but the Alt Channel has got tons of different classes so go check it out.

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{ 5 comments… read them below or add one }

Jess February 29, 2012 at 9:51 PM

Those were my major takeaways too. It’s great having a reminder that we don’t need to post every day! Though, I do have to say that I’ve been utilizing an editorial calendar (using a separate Google Calendar) and that has made a huge impact on how I think about blogging and queueing posts. It’s structured but it allows me to move things around and be flexible depending on my schedule (and based on what’s going on at work and in the world!).

Are you planning to do any more Alt classes soon? I’m signed up for another one the second week in March!


Andrea Gracia February 29, 2012 at 10:28 PM

Google Calendar! That’s a good idea. I’ve just been using my trusty notebook, but even that tends to get just as scrambled as my thoughts.

I definitely want to do more Alt classes. “Tips & Tricks to make your site spectacular” looks especially promising, as does “Bringing Home the Bacon” since I’m such a big Melanie fan now ;)


M.C. Sommers March 6, 2012 at 1:40 PM

I’m so glad you wrote this. I keep meaning to summarize what I’ve learned, but time seems to slip away so quickly. I love finding new blogs and bloggers through the classes. I also took Growing a Readership which was really interesting. I think Tips and Tricks to Make Your Site Spectacular looks good too. They are informational, but mostly inspiring and that’s what I really need!


Andrea Gracia March 6, 2012 at 2:27 PM

Aw I was going to sign up for growing a readership but it’s already sold out! I think I’ll be registering for tips and tricks and getting your blog noticed. They’re definitely inspirational but I think what I love above all is that you meet bloggers on the same level as you, people who want to learn the same things as you and people who want to help you out and vice versa. It’d be nice to meet in person though! I hope by some stroke of luck, I can make it to the actual alt summit next year.


Melissa April 15, 2012 at 3:45 AM

I’ve taken both Growing a Readership and Tip and Tricks to Make Your Site Spectacular, and they’re both awesome!


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